Hi. Most likely for subsidies approvals are set latest by March. After that they have to wait for the next term.

I got many calls for private care. Many that have been approved or know that they would qualify for subsidies they also know that their subsidies would only allow them to apply for "Licensed" childcare.

Is there aNY reason of why they would think or assume you take subsidies?

Maybe, your advertising should let them know. I.e. Private childcare only, "non licensed", no subsidies, etc.