Here in Orleans (Ottawa east) rates have been $35 for about 5 years and now many have raised them to closer to $40 with sort of everything in between. A few still advertise for under $35 but what I get from parents is that while they like the price they just don't take anyone charging really low seriously which is good for the rest of us. I have kids at $35, $37 and $38 since I have a policy of your rates don't go up as long as you stay in care. I will be replacing my two oldest that leave for school with new ones at $40.