I will admit I am cheap and did not pay for that option ... I did my own 'search' when I started my business by googling the name and variations that I wanted to use and seeing if any websites and so forth came up, perusing the local advertizing sites and so forth for daycares and none were any where close to my name I wanted so I went ahead and registered it.
Basically the challenge with 'not' paying to have a search done is if you were to choose a business name that someone else already HAD and they registered it 'first' than can take you to court and make you change your business name ... but seriously it is not like we are really 'branding' ourselves like McDonalds or Nike .... if you google things like 'tender loving care' or 'Kindercare' or ABC Childcare and so forth there are 1000's across Canada and the States by that same name and no one is suing each other ... I would not waste money and just do a search for your area on kijiji, here and so forth and make sure you are not choosing a name of a DIRECT competitor!


































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