I agree - being NEW can turn potential clients off from even CALLING you robbing you of the chance of actually getting them into your home where you can SELL THEM on how awesome you are regardless ... I know when I was new I had 17 years of childcare experience, a dedicated daycare space, invested in my new business putting in new playroom windows for fire exits, bought my own domain name for my business and created a website and so forth and was getting NO BITES ... I even GASP considered lowering my rates thinking I was charging too much ...instead I reworded my ads and took out the 'opening soon' or any NEW references ... just focused on the awesome services I was offering and my experience and so forth and that I had 'full time opening for X start date' ... and I started getting calls left right and centre and booked interviews and than SOLD them on my program and that yes I was 'new' but my commitment showed in my in person interview so they were ok with that - I was full within 3 months of making that slight change in how I presented myself

NEW in this industry is a HUGE risk to clients .... unfortunately our industry has a history of being 'unreliable' because people think 'oh easy money' and open up a home childcare only to realize it is ANYTHING BUT EASY .... it costs a lot to offer a quality program to children so there is not A LOT of money in it despite what the FEES might indicate and you work for every PENNY you get to keep at the end of the day... as a result lots of people start and QUIT within a year leaving the clients who 'took the risk' on them high and dry and as a result they are not willing to try NEW again and they tell people that