Quote Originally Posted by mom-in-alberta View Post
I started advertising as "Opening in July!". I changed it to "Spaces available as of..." and the traffic increased immediately. It's not that you are going to hide the fact that you are a new provider; more so that you will tell them that after they have met you, and you have "wowed" them!
Ditto - this is not hiding anything focusing your ads on getting interviews INTO your program ... so much of finding the right match for childcare is a 'gut' feeling for clients and until you can talk to or meet each in person it is hard to get that full picture. Ads should focus on do the hours, fees, location and other 'basic' services match in order to get them to 'contact' you - where you can than 'sell the uniqueness and awesomeness' that is you and your program and why it would be the best match while also asking THEM questions to ensure THEY are the best match too!