I agree everything in moderation for sure ... where I can I use FOOD to color things we are going to eat ... we had an all green menu on Friday and did not use any food coloring ... purred kiwi with milk and ice cubes to make a milkshake makes it green for example. Pureed spinach in eggs, cream cheese and so forth tints it green and well there are hoards of naturally green foods.

I do use food coloring in 'icing' though because it is a treat and something we only have seasonally or for a birthday.