Is this the only family that stays till 6:00 as in are you going to change your hours to close sooner when you advertise. If so you could start out that way with a letter saying with the summer coming and your desire to spend more time with your own family enjoying it that you have decided to close the daycare at 5:30 and late fees will apply for every 10 minutes late. Then add that any pickup that goes beyond 6:00 pm will be grounds for immediate dismissal.
It would be interesting to know when they are put to the test if they can actually manage to hurry their little buns and get there in time. I know people that have done this and miraculously once the hours were changed they managed to pick up their kids on time.
You sort of have nothing to lose to try it in the sense that you were going to terminate anyways.

































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