I think it depends on a few different things. location, time of year, amount of providers in your area, and shear luck of the draw. Consider placing the advert on kijiji, daycarebear and godaycare. Also making a website is a huge thing in my opinion as this tends to be the number one way to search out daycare. webs.com offer free websites so you dont have to pay a monthly fee or any fee for that matter. webs also let you track the traffic coming through your website so you know how many people view your site each day, week, month etc and where they are located and how much time they spent on your site to show you whether this is effective advertising for you. Also post your business on google places so if people google "home daycare in hamilton" for example, your daycare will be listed in the results and you can put some info, location and a link to your website on it. I hope this helps and good luck. I remember when I first started and I had lots of interviews but nothing for a while and it was then that I found out there were about 6 providers just within my block alone. One other thing too, I dont know where you are, but see if there is a local daycare providers association as they typically have a referal service and they usually if its a good group charge about $30 annually for this service and provide seminars, support groups and a great support system of daycare providers