Apples & bananas brought up the first thing that came to my mind. Make sure you don't let it be known in your ad or on your website that you are new. I also agree that a lot of people look for Sept. spaces. I don't know why, except that maybe more babies are conceived in the cold winter months so there are a lot of babies turning 1 in the fall?

Don't give up, it takes a long time to get going sometimes but we are here for you with any advice you need.