OP....do you know any other providers in your area to ask local-specific questions regarding the "norm" there. Do you know any providers well enough to ask them to come take a look at your set up or hear a typical interview schpeel?? Often times we don't see what is making parents chose other providers because to us it is "okay". I recently went through a period where I changed my interview format (basically every interview I do is exactly the same, same things said while going over the contract, same things said when showing the daycare space etc....I am like a broken record) and had a hard time getting people to sign on. Something I was doing/saying was not working. So I switched back to my old ways and once again, everyone who interviewed wanted to sign on. I don't know what I was doing to turn parents off but it WAS something.