I think the competition here is the same as any city or town. There are a lot of home daycares in this city I think, but, there is a market for it. It may take you a while to fill up (it has taken me almost a year to fill up), but it can be done. I think that $35 is starting to become the going rate around here, $40 may be stretching it as there are a lot of people advertising at $20-25 a day.