Hmmm ~ I approached this the opposite ways ... determined what I needed to offer in my program to feel passion, pride and pleasure in what I do and than attracted clients who shared those values

I have no trouble attracting clients who are looking for a play based child focused learning curriculum with regular access to creative art, sensory, science, baking and other fun experiences, weekly field trips and outings via my vehicle, city bus or by foot or having their children engage in outdoor learning year round ~ these are all selling features to most clients and allow me to charge a bit 'more' than others in my area.

Smoking free home is something that majority of prospective clients inquire about ~ is not an issue for me and when I was with the licensed agency this was a requirement I had to put up no smoking signs on my property as per the bi-laws of business for my area

Pets in the house are a deal breaker for some while a selling feature for others.