The parents who have signed with me have told me it's because of my themes, learning & crafting, which is obvious in the pictures on my website with the captions. I have a ton of pics on my website which shows the parents how much I teach the children.

They also like the fact that all my food is home-cooked, mostly certified organically grown, with a bare minimum of prepacked food.

But I live in a huge apartment in an old home so I share my daycare space with my living space, so the people who are with me like the cozy atmosphere as opposed to those who are looking for the daycares with the dedicated spaces with lots of shelves full of pretty toys all around.

You have to find your niche, then play it up and use it in your advertising and the families who are like-minded will come to you. For me, it's great nutrition and great learning opportunities and a lot of travelling to parks and the library, splashpads and other things like firehall & ambulance tour for safety week and even art galleries.

Also, I have all my current families & alumni families on my resume and my newest family who just signed on told me that they called them and I received the highest praise from all of them.