You are right jec, I have put that on my website that I live in a large 2 story apartment so they know it isn't small. My time is valuable so if somebody wants a gorgeous house with a big yard they know right away they don't want me. It's all about attracting YOUR clientelle and finding YOUR niche. For me, it's the grandmotherly loving and experience with crafting from Scouting/Guiding with my own children and the places we travel almost daily. It's all right there in pictures on my website. Jec is right about making sure your personality is apparent on your website too.