I understand wanting to keep fees low to bring in clients but undercutting what the average fees are also can backfire in the sense that parents will look at them and say well the price is cheap but she must not be doing anything or cutting back on nutrition or something to be able to do it. Just like we fell lied to when we see an ad for something at $20 then come to find out there is a $10 activation fee, a $5 processing fee, .... again we feel lied to. Truth and transparancy is extremely important in our job and something we need to think about in how we present ourselves to prospective parents.