I have only raised my rates once in the last 9 plus years, but when I decided to raise my rates was when I realized I was lower than most other providers in the area and even the state was paying more than I was charging hourly. When I raised it went up 5$ per day, but because of the way I charge (which is a minimum due) most parents went up and average of 15$ a week. Not a single parent complained or made any sort of comment, as a matter of fact a few made comments to the effect of "It's about time!"