I second the need for a website ~ now a days it is a must for sure with lots of photos so they can have a 'virtual tour' of the program and even if it is all your own kid at first engaged in play show photos of kids having 'fun' in the program ~ avoid any reference to be NEW and focus on what your program has to offer and the experience you have with children ... unlike with a car or house NEW is not a selling feature sadly.

Second the getting yourself out to playgroups and parks with your own children and business cards and even a sign on your stroller stating you do home daycare and have spaces. Are you in Ontario? Most OEYC have home childcare 'binders' that we can place ads in so I would check that and if you are in another province see if they have any sort of equivalent support for home childcare business?

ASK FAMILY & FRIENDS to promote your new business ... do they have HR offices with bulletin boards or Intranet postings that you could get them to play your ad in ... word of mouth and referrals are the BEST form of getting your business out there!

Magnet ads for your vehicle or signage on your property if your city bilaws allow these ~ awesome to get the name of your business and website URL out there to the community!