Don't wait till the last minute to advertise. Your husband is right to say that. You could also do email interviews - you can find out a lot about a person by the way they write, and give out information (more so than a telephone interview)!

For a website - I know a lot of us use freewebs.com (I do). It's super easy to use. Just make sure you choose the right fonts, colours, etc. to get people on board. You will find that using a free web, that people aren't going to be finding your website because you haven't paid for a domain name. If you do choose to go the route to pay for a domain name (which you can do with webs.com or vistaprint.ca - both easy websites to use), please be sure you update it...

Advertise in the libraries, schools, grocery stores, etc.