Do you ask your dentist to justify his or her rates? It never occurred to me. I've never had anyone question my rates, but if they asked me to justify them, I would simply say that is the fee. I suspect that anyone who questioned my rates wouldn't be a good fit. I want families who care more about the standard of care for their child than the cost. I learned that from listening to the wisdom from the more experienced caregivers here and in my social circle. I would tell someone that there are probably less expensive daycares out there, but I'm not trying to be the least expensive, I'm aiming for excellence.