I have never understood the appeal of the 'attack ad' myself ... there are politicials I would never vote for, brand name things I purposefully do not buy etc because of the way they promote and advertize their product by focusing on what hte competition is 'not doing' instead of just focusing on what they have to offer and letting ME reflect on how that may differ from the others ... and the same would go for a provider in fact more so for a provider!