It's hard to answer your questions because I don't know much about you but if you have been in business for 19 years then you obviously run a great daycare. Do you have a resume with your current and maybe some past clients listed as references? I just signed on a new family and they told me that my current clients said such wonderful things about me that they were sure they were making the right decision to sign with me.

Do you have a website? Parents see lots of action shots and learn a lot about you from a website and are kind of pre-sold before they come for the interview. Do you prescreen and weed out people who won't match your hours, basic philosophies or other basics so you don't waste your time interviewing with people who are not a good match? Do you take charge of the interview from the beginning and exude confidence in your business and abilities? These are all things I've learned are really important for me.

Spixie had a good point that we should all find our strengths and our niche and add it to our advertisements and websites as our best selling points. Something that sets us apart from the next daycare down the road. For you, there is all of your experience, you should really stress the number of graduates who have gone through your daycare, with lots of good letters of references and happy pictures in a photo album if you don't have a website.

I also agree with Spixie that I don't chase clients but rather I keep interviewing until there are signed contracts in my hands. If you want to ask more questions, please do!