I agree...you have to be proactive. There are lots of daycares in my area too and yet I filled all my spaces pretty quickly because I really worked at it...I made a website, business cards, flyers, advertised on Kijiji, daycare bear, etc. I told everyone I knew and handed cards out all over the place. I also organized a really great play space and prepared all my documents, contract, menus, etc so that people could see I am a professional even though I am new. If there is competition, you have to make sure you have the edge on the others, but I wouldn't suggest charging less than the going rate as you will probably soon regret that.