Too many daycare in the area... Having second thoughts on opening!

[sweetness852010]

Hello everyone,

I am posting this to see what your thoughts are. I was an ECE at a daycare before i had my once i had her i decide to stay home with her and watch her and my 4 year son grow. I miss working in the daycare field so i thought it was a good idea to open one at home. I finished my mat leave in jan 2011 posted an add everywhere got lots of interviews but no replies back. But now im relizing that there are too many daycares in my area alone. Now im regreting on let my job go and getting a little stress on what to do? any suggestions?

[KingstonMom]

Dont give up yet! there are always plenty of new moms returning to work from mat leave (and i find this is the #1 type of person looking for daycare). If you have been interviewing for 6 months and had zero success, are you sure it is because of too many daycares in the area?
How do the interviews go? Is there anyone you know who currently does daycare in your area that you could ask for an honest opinion on why you could not be getting any charges signed on?
I had plenty of second thoughts when I first started not too long ago, but come next month, I will be full with 5 kids! It picks up quick! Maybe you will see some increase in inquiries come the new school year I bet!
Good Luck and stick with it, you are educated in the field so im sure you will succeed!

[sweetness852010]

there is four daycares in my street

[Play and Learn]

There are 3 including myself in our subdivision, then one down the road, and another one that I'm aware of in the next subdivision 2 minutes over.

You have to sell yourself as a business. You're an ECE - are you Registered? Make yourself a website, get business cards to hand out at local businesses.

It takes time for people to see that the new daycares are just as good as the old ones are. I had one child when I began a year ago, and now have 3 starting in August/September. I've also had 3 families come and go within the past 6 months. As you are an ECE, tell the parents of your experience.

If you have any questions/concerns, feel free to PM me.

[Spixie33]

I had really bad luck the first 6 months I advertised too. I either totally blew the interview or else had months go by without calls or didn't feel comfortable with the families. Then in September I filled up within a mere weeks. I think it is slower right now and that more people start looking when it is time for the fall and back to school. Some people time their maternity leaves to last through the summer and that is why these months can be slow for contact.

You are an ECE...so play that up in your ad. Go to early Years in your area and network with other moms, hang up flyers and make a great ad on this website.
I have two daycares on every street of my subdivision at least. Some people joke that they literally have daycares on either side of their house....and the park is like daycare mania each morning. lol But it is possible to find people because eventually other daycares reach their limits and people need to look elsewhere -right?

Once the daycares around you are full then who will people go to and who will they call? you !

Hang in if you can

[mom-in-alberta]

I don't think that it's about how many are in your area, necessarily. I think that just means you need to be more assertive in advertising, and take the extra step in doing flyers, cards, etc.
When it comes to interviews, be as prepared as possible. Have your policies and procedures set up, have your paperwork ready, don't be vague about things. If parents are interviewing a number of people, you want to stick out as a professional and capable caregiver. Have your home completely set up the way it would be. When I first started interviewing, I didn't have things quite the way I wanted them (no baby area yet, etc). Parents don't care about "what I'm going to do", if the daycare across the street is ready to go!
I would sell all your best features like the ECE, and double check that your rates are on par with what is common in your city.
Find a part time income if you feel like you need it, but if this is what you want to do, then don't give up yet. It seems like all across Canada, there is the same trend: no luck for a period of time, and then bam! You fill right up...
Good luck

[sunnydays]

I agree...you have to be proactive. There are lots of daycares in my area too and yet I filled all my spaces pretty quickly because I really worked at it...I made a website, business cards, flyers, advertised on Kijiji, daycare bear, etc. I told everyone I knew and handed cards out all over the place. I also organized a really great play space and prepared all my documents, contract, menus, etc so that people could see I am a professional even though I am new. If there is competition, you have to make sure you have the edge on the others, but I wouldn't suggest charging less than the going rate as you will probably soon regret that.

[sweetness852010]

thanks for the advice guys. ive been putting ads up everywhere such as kijiji, used ottawa, and here. ive also set up the daycare they way i want it as well as a parent handbook of policies. Im going to make cards and flyers next. im trying my hardest not to give up!

[Spixie33]

I don't think that it's about how many are in your area, necessarily. I think that just means you need to be more assertive in advertising, and take the extra step in doing flyers, cards, etc.
When it comes to interviews, be as prepared as possible. Have your policies and procedures set up, have your paperwork ready, don't be vague about things. If parents are interviewing a number of people, you want to stick out as a professional and capable caregiver. Have your home completely set up the way it would be. When I first started interviewing, I didn't have things quite the way I wanted them (no baby area yet, etc). Parents don't care about "what I'm going to do", if the daycare across the street is ready to go!I would sell all your best features like the ECE, and double check that your rates are on par with what is common in your city.
Find a part time income if you feel like you need it, but if this is what you want to do, then don't give up yet. It seems like all across Canada, there is the same trend: no luck for a period of time, and then bam! You fill right up...
Good luck

Yup - that is how I blew my initial few interviews. I told the parents all about what I was going to do and didn't really have it done. I was just putting my feelers out to guage interest and really should have gotten ready before interviewing. I was like "I am going to buy more toys and I am going to install a gate here, etc". It was a big fail.

[playfelt]

thanks for the advice guys. ive been putting ads up everywhere such as kijiji, used ottawa, and here. ive also set up the daycare they way i want it as well as a parent handbook of policies. Im going to make cards and flyers next. im trying my hardest not to give up!

Assuming since you are using the ottawa site you are in the area. I am in Orleans and there is an overabundance of caregivers out this way. I am noticing people starting to cut their prices from $40 a day to $38-39. Military posting season is beginning and families moving will want to do so for the next school year. It can be effective to take a walk and look for moving vans on area streets, houses for sale/sold and making contact with the families. I have had some success putting ads up on the mailboxes - some posties leave them some don't. Being a member of CCPRN gets your name on the database that parents can access. Also looking into the monthly childcare connection meetings - no meeting in July.