Don't put "new" in your ads and only advertise one opening at a time ....call the local school and ask if you can put your ads up on a bulletin board or if they can give out your contact info if a parent inquires about local daycares and also for the teachers and do the same for high school cause those teachers need daycare too. when you get an inquiry be confident when you talk to someone, don't waffle or negotiate, practise your interview. I usually bring them in and after the initial introductions I show them where we spend our days and give gem a run down of our schedule. I let gem know what supplies they are required to supply and what i supply. I ask them about their child what his napping schedule is like, is he a good eater? Is this the first one away from mom and dad? What are the favourite things to do / toys to play with? Then I ask them if they have any questions ... I have my police check and CPR first aid cert on the table and well as a copy of my paperwork. Generally once I have gone through my little spiel I have answered most of their questions. But if you emit despiration then you are going to attract the wrong clients ..... Good luck