I like to have the parents ask me questions in person, even if they are on my website or ad. I make an appointment with them so that they can see the childcare as well as meet me. I find this is the perfect plan for me as it enables me to show them where their child will be cared for, see my references and letters from parents, see the playground, go over the contract and policies and procedures and usually by that time they are ready to sign the contract. I also let them know that I have a few questions for them as I am interviewing them to make sure that there child is a good fit in my program. Good luck