I have seen some other providers on here give good advice regarding why you are doing it. Many have said it is not wise to say you are doing it to stay home with your own children or that you left a previous job to do it. Parents sometimes feel more confident in knowing their provider is opening their home to children because they feel a calling to do it. That they have a background surrounding children, even if they don't possess an ECE diploma. Maybe don't bring up that you are doing it to stay home with your children and left a previous job.
I in fact do run an at home daycare for the same reasons as you, but when speaking to parents and advertising I always draw on other things. I let parents know that I came from a very large family and my entire life has been surrounded by children. So, it is true I do not have an ECE diploma but I know and adore children. I also play up things I offer that other providers in my area do not. We all have that special something that makes us a little unique.
Best of luck, it truly is no fun interviewing and looking for clients. I also have had my fair share of excuses and a couple of no call, no shows. Which I find beyond rude. Any no call, no show is an automatic "no" from me. The one lady called the day after not showing up and I didn't answer the phone... she also didn't bother to leave a message. But there was no way I would care for her child after that. Once again hang in there and the right families will come.

































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