Here I find a few providers advertising $25/day but I live in a smaller area with lower income jobs. This thread caught my eye because it highlights a dilemma for me right now. Myself I charge $35/day for a full day but when I look to fill part time spots I advertise what I will charge for a half day (less than 4 hours). Just out of curiosity, do the ads that you mention include if that price is for a full day? I certainly agree that low prices attract a certain kind of buyers though. Opinions... should I be advertising my full day price only?