For the first 4 years (after a year working for an agency) I kept my rate at $42/day (same fee agencies charge to parents). Some months ago I increased my fee to $45 after I found daycare bear and saw some providers were charging that. About 3 months ago I increased my fee to $50 for new families since one of the enrolled moms told me I was very affordable and another person inquiring told me she was willing to pay $65 if I had a license. My now $50 doesn't look to bother new families and since I posted what I charge in daycare bear I have seen some providers in this area starting to charge $50 as well. For now I am happy with what I charge since I have the shortest business hours around. Most people that contact me need care outside those hours. I still have one spot available, but I guess I'll have to wait until I found the family that needs my hours.