My area has not yet creeped up to the $40.00 mark yet.

Price Fixing aside...

I don't think every provider is worth the same. I am not an ECE. I believe that the provider down the street has every right to charge more then I am as they are ECE trained.

I do not take the kids off site or include entrance fees to indoor playgrounds etc., so I don't feel that I can fairly charge the same rate as the lady across the street that does.

I think, like in every business, there are advantages and disadvantages to each and every person/product. You pay for what you get.

I understand your frustration in other providers making your fee's seem expensive. I think if we find a way to promote what we do, rather then how much we charge, we will attract the kind of clients that we want. And not just clients that are looking for a cheaper price.