I work in my home, yet seperate and set up like a preschool. I find that parents want their children to be happy, safe, and stimulated.
So, I start off with my parent handbook and talk about the program that I offer. Then I ask them, 1- how they found me
2-if they have had their child(ren) in a centre before...if they answer yes, I ask why they are looking for another one.
If their child(ren) are not with them, I ask them to bring them/him/her for a visit before they start.
Then you get to meet them and the answers to these questions help you get a better understanding of them.