I have people who drive from 1 minute up to 35 min. I live in a small town. It takes 20 min. from one end to the other. Some parents feel 10 min. is to long to drive if there is a closer provider, and other's feel there's no time limit if they really feel good about the care their child receives. I guess what I'm saying is it's the parents who decide. Personally I feel being in the city is better and the parents do the drive. There would be more clientele in the city.