well my tv is on all day. Do they watch it, heck no, somedays I wish they would. For me the kids have always used it as background noise, every once in a while I see them standing there watching it. And yet i probably have the most active children you have ever seen.And sometimes they use ideas, like the last 2 weeks they have been having picnics which means all the play food is out and so are the blankets because mickey mouse had one lol! And at least my shows are geared towards children, you should hear what some of them watch at home