I'd definitely raise your rates for new incoming families. Have you been raising your rates annually for current families or have your rates remained the same over the years and your competition is slowly raising theirs?

I am about $15 more than the other daycare around me. I only opened 3 months ago but had no problem filling all my spots right away. I have my ECE, teaching, daycare experience and nannying experience etc.

I truly believe that if we are qualified (through education and experience), we are providing quality care and we advocate for the quality of care that we provide that parents will see it, respect it and will pay accordingly. It is hard, because it means we have to be willing to keep a spot empty longer, but from what I have seen so far the wait for the great family that is willing to pay for quality care is well worth it as it results in high quality families.

I will note that while I charge a good chunk more I am still new and I am putting a ton of money into my daycare so it is not $15 more profit, per child, per day than the other daycares in my area. I don't expect it will be more profit for some time coming.