I have my bachelor of education and several years teaching experience. I used this as a selling feature when I opened my daycare a year ago but at the same time I didn't charge anymore than any other daycare. I had no trouble filling my spots. It would be nice to charge more, but I didn't want to have trouble filling my spots. I also wanted to provide quality affordable care since I had great difficulty finding it for my own daughter when she needed to go to daycare.