I also believe that a website is the best selling tool you will have. In the past I helped a few other new providers by advising them to put action shots on their website, children playing, creating, and having lots of fun. One person didn't have anyone signed up yet but she used shots of her own daughter playing (shots from the side and behind so her face didn't show). I think it makes a world of difference from just putting up shots of your empty rooms. Parents tell me they fall in love with my daycare as soon as they see my website because I have so many pictures on there, but it really shows them that I keep the children busy learning and playing daily.