Trouble finding clients

[Lee-Bee]

Make sure your ad does not say "new daycare" just opening or 5 spots open. do not give any information to lead parents to believe you are new (until they ask). People want a stable, smoothly running daycare 'new' is not a selling feature.

I always only advertised one space opening. Was true, implies you were otherwise full and that the spot was opening in the future when a current child left. I also never advertised "available immediately" why would a solid daycare have an empty space? why didn't they prefill it...did a family leave suddenly due to a problem with the daycare?

give a start date at least 2 weeks away, a month is good. most good families look for care in advance not last minute so you shouldn't lose any families,

also, I had numerous VERY different kijiji ads out at the same time (linked to different email accounts so they can't see other ads) cater one to the Montessori to draw in the families aware of it. cater another to moms on mat leave etc...capture different audiences.

[Montessori-Mom]

I do post multiple adds, both montessori and regular. I can't go with an agency as we do not have a fenced yard and when I talked to them they told me that was a must have. once we buy our own house I will be going with an agency. I never disclose how many spots I have. I have had lots of interviews and for the most part they seem to go over well. A few people have left unimpressed but for the most part people seemed happy and have taken my forms and handbook. I also offer a sibling discount which I am thinking of getting rid of as i only make $50/day for the two i have and they are part time. I did get another boy today but he is only 10 days a month so it is really slow going. I have a feeling my first family is going to leave without notice anyway for the first as they have yet to give me a schedule and have been a little wishy washy.
Hopefully this gets easier