I have had tons of success advertising online using Facebook as well as creating a website. At first I used Facebook as a personal page, creating my name or parts of my real name and my profile picture as my daycare signage, this way people could identify my daycare as well. I liked local groups, connected with moms swap sites etc posting under that name and eventually I was getting messages constantly for daycare. I then started a "like" page. This also works because you can write all your info and post centre pics etc. A free website has also been a bonus. Now a days, people want quick reference. They want to meet you Without leaving the house. It's been a great tool. I use yola, it's easy and you can post to Facebook to update that way. Good luck!!