Lowering rate to attract potential clients?

[5 Little Monkeys]

I was at $30 and raised it to $35. I signed on two families with that rate but one asked a month or so in if they could get a discount because they sent food due to an allergy. I lowered theirs to $32 and than needed to fill another spot. I couldn't get any more at $35 so I lowered it to $32. The second family who signed on at $35 hadn't started yet (they signed up a few months in advance because they were taking a mat leave spot) I didn't really need to lower theirs because it really is nobody's business what the other parents are paying but to keep it easy for me, I emailed her saying it was now $32 and of course they were fine with this lol. I now have everyone on at $32 except for a client whose been here 2 years as they are grandfathered in on a few things. A few know she pays this but they also know that if I raise my fee again their's will not increase. The rate you sign on with is the rate you will always pay. At the most I will only have a child here for 4 years so it's not a big deal to me.

I would leave your current one at $38 and if you feel that is what is stopping you from filling another space than lower it for any new ones. I lowered mine because it is just easier to do payroll (I have a terrible memory!! lol) but do sorta wish I had kept it at $35 from a financial standpoint.