My regular FB page is the one I use. I spoke to all my clients, who also post a billion pics of their kids. They were all thrilled that I decided to do it and have been avid followers since I started. They were unconcerned with the fact that my other friends could see photos. My friends are all people that I actually know - I don't have 500 friends, most of whom I've never met...though my clients don't know that and seemed unconcerned by it anyway. My clients are involved in my personal life and little or no line has been drawn in that regard. This is how I've chosen to run my business and it has worked very , very well for us. The FB page is just a logical extension of that. Parents often add me quickly....I suspect as another avenue to see what I'm all about. Being a very open person, it doesn't bother me in the slightest....in fact, I quite enjoy it

So, in short, yep, it's a great business tool. Clients often share pics with family and friends which lends to awesome word of mouth advertising! They seem to really enjoy this and comment on each picture daily. This tells me it's a social medium wisely employed.