I need some opinions about what to do with existing clients' fees when I decide to shorten my operating hours by 1/2 hr. My operating hours are 9.5 hrs for new clients(1/2 hr earlier than existing clients) My existing clients have operating hours of 10 hrs. I will be closing 1/2 hr earlier in the new year for the existing clients(who really only use about 15mins of the extra 1/2 hr, usually for running errands-it is not work-related) So I will still be open 9.5 hrs, which to me is still a full day rate. My question is, should I lower the fees by $2 a day for the existing clients, to make up for the 1/2 hr loss, or risk losing them in the new year(they will both be part time 3 day a week families, which is $5 higher daily rate than full timers)
Suggestions please??