I'm glad your dry spell didn't last too long. In the 9 years I've been doing this, this is the slowest it has ever been. I don't find too many stay at home moms opening daycare struggling to fill their spots at their prices, and I think that it isn't necessarily indicative of their ability to provide good care so that means that they will get a good reputation and their naivety at being able to charge competitively from day one effects the industry greatly as a result. I think as well that they manage even if they know they can charge extra because so many plan to close after 3 years or so when their child enters kindergarten which is full time here so then they can go back into the employed workforce. Word of mouth and reputation are amazing things, but a rate that is $10-$15 less per day is something that a considerable amount of people will see as a game changer when they are faced to choose between two daycare providers they like equally. I charge $45 per day and I am open M-Th, only accepting 4 day spots. Some of the others who really don't care to much about making a viable full time income out of this as a necessity, charge $30 a day and are more flexible on their policies. Yes it will bite them in the ass eventually and they will regret it, but that won't stop them from opening their doors with cheaper rates and making it slower for us old schoolers.