Bleach loses it's "bleachiness" after about a day exposed to light. Don't ask me why... but apparently it does. So in order to have that spay bottle of bleach, you're supposed to mix a new batch every day. I'm too lazy for that, personally. Or, I guess, if your bottle keeps it dark in there. Like to original jug does.
Yes, I have to refill my bottle every day or two. For some reason adding water affects it, even if you don't have it sitting out in sunlight. But it is definitely an expensive cleaner - A $2 jug of bleach can last me pretty much a whole year with it being diluted.