Child care is big expense for family. Much as most parent want to give child best start, they have budget constraint. Few parent willing to pay above market value for added value skills much like few parent willing pay for private school although they see benefit of it.

School age children in before after school program is limited hour child care. Prices for this only vary by couple dollar in geographical area. Usually higher pricing is due to longer hours care available.

If you need charge above average for a service, then you must be in high demand area offering sought after service. None of elements you mention make your service unique. And ECE, police check, first aid, all pretty standard offerings.

For every BAS carer you know about in your area, there are at least double that number. Many don't need advertise, many work under table for cash. This harsh reality. When parent want to stay home or already home but need extra income, this is first method many consider.

Some try and realize it not for them. Many do child care for several year. It very saturated market in most places. Extra services and skill set rarely equate to being able charge higher rate. More often it mean places are filled and not sitting empty.