I charged a lot more because I have my ECE. my teaching degree and have the facilities and programming to justify it. BUT I will note from experience that the parents that are willing to charge more for care because of experience and education are the first time parents of a child coming off maternity leave. Once the children have been in group care for a while the parents are potentially less willing to pay more as they are accustomed to leaving their child in someone else's care. When you get the families coming off maternity leave they are still emotional, new to leaving their child and you are pulling at their heart strings!

By school age I don't see that many families seeking out to pay more. Their children are older, can communicate any concerns with their parents and need less care. Their parents want a safe, happy environment but they aren't necessarily seeking to pay more for peace of mind.