I find FB page for business more effective than website. There are things you can do with keywords to make website more findable but I find little traffic on mine. Maybe need more knowledge than I have to make effective.

I did two FB pages. One a page where public can see me and one which is private group for current client for handbook, contract (generic), and then I create events for stat day closure and days off I book.

I do use Kijiji too and had lot of client from there but it not matter how people find you, still have to vet people. The same people who find Kijiji ad should be able to find you on FB or website too.

Fees are relevant to parents. They will always ask about fees. Just like when we looking for a service or product, we always ask "how much".