When to advertise and how

[BlueRose]

Once you have your daycare set up, website up and running, your contract done and your policies set, then start to advertise. This way parents see that you are serious about doing daycare.

For advertising: business card, website, word of mouth, community boards, facebook groups, fliers, lawn sign (check with bylaw), daycare bear, google maps, etc.

Never state that you are new in your ads that will stop some people form contacting you. Parents get nervous and are unsure how long you will actually stay in business. (50% of home daycares close within there first 18 month). When they come to the interview and ask how long you have been in business then let them know you are just starting. Once you have them you can sweet talk them into giving you a chance.

Make sure you know the laws for the province you are in.

It can take up to a year or longer for a new daycare to get going. SO the sooner you start to advertise the better.