Definitely depends on area. I find in Toronto, more and more families are looking for better quality food. A lot of the daycare centres get their meals catered now from places that only serve homemade/unprocessed foods. Some of the menus I looked at pretty extensive and varied. My one family that left last week for a centre (because I am closing in Feb) expressed their main concern with the switch was the food. The centre they got into serves a lot of processed foods e.g. canned soup, fish sticks etc. They didn't feel they could let that be a sticking point for them though because spots can be hard to find in T.O. Although I only serve unprocessed foods, I am market rate for the area. I could probably charge a little more but so many are offering this, probably not.