I have my price in my ads. No point wasting my time with people contacting me that can't afford my price (it is quite a bit higher than the average).

A family that asks price as their first question is not going to be swayed by you wowing them. If price isn't an issue for them, they won't ask until the come see you...then you can use your magic to convince them. If they ask right away tell them and let them decide to come if they can afford it.

I agree with the above of giving a weekly rate or daily rate instead of monthly...no matter how low your fee it will be high when given as a monthly total!