Whether you have NO competition or the strongest competition in the world should not impact your daycare. You just present yourself at your best, present your space at your best and attract the families drawn to those qualities.
There is no point in obsessing over being better. Be your best. There are many amazing families out there that know to look past the looks of the daycare and look at the caregiver and what they have to offer. It might take longer to find them, but they will come.
My friend has her ECE, years of daycare experience, a university degree and even more work experience in the field. She sends her daughter to the most unappealing looking daycare in the city. It looks run down on the outside, it isn't not pretty and fancy and shiny and new. But they truly have amazing staff and the funds there go to keeping great staff. Much better than a shiny new building with shiny new toys and no funds for good staff.
Same applies for home daycares...Just be your best and ignore the rest. Don't try to look the best with bigger and better stuff. (This does't mean you shouldn't strive to advance your knowledge and experience to get better with time).