With reference to the link in order to get traffic...not always the case at all. I am always in the top three, if not top, of results when searching my town and home daycare or simply daycare. I registered my business on Google my business, formally Google places, so Google will always display those business' first on a google search. I have no links anywhere to my website other than my daycare listing on daycare bear and I get all my visits via a web search.